Privacy Policy

We are committed to safeguarding the privacy of our website visitors and mobile app users. This policy sets out how we treat your personal information. It applies to all websites and applications in the Affinity Media network. Some sites and applications may have their own Privacy Policy which supercedes and replaces this Privacy Policy and this will be noted within the application or website.


What information do we collect?

We may collect, store and use the following kinds of personal data:

(1) information about your visits to and use of the website or app, such as your IP address, geographical location, browser type, referral (linking) source, length of visit and number of page views. This is typical of most websites and apps;

(2) information relating to any transactions carried out between you and us on or in relation to the website or app, including information relating to any purchases you make of our services;

(2) information that you provide to us for the purpose of registering with us;

(4) information that you provide to us for the purpose of subscribing to our website services, app services, email notifications and/or newsletters;

(5) any other information that you choose to send to us;


Financial Information

We do not ordinarily collect financial information such as credit card details. If you purchase services from our site or mobile app using a credit or debit card these details are passed directly to a trusted financial services company and are not stored on our servers.



Like most websites we use cookies on our website. A cookie is a text file sent by a website to a web browser, and stored by the browser. (Applications may also use cookie-like equivalents). The text file is then sent back to the website each time the browser requests a page from the site. This enables the website to identify and track the web browser.

We may send a cookie which may be stored by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you. Our advertisers and advertising networks (such as Google Adsense) may also send you cookies.

Most browsers allow you to refuse to accept cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites, including our websites.

We use Google Analytics and Quantcast to analyse the use of our websites. Google Analytics and Quantcast generate statistical and other information about website use, by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website and is not user identifiable. Google and Quantcast will store this non user identifiable information. Google’s privacy policy is available at and Quantcast’s policy is at

For mobile applications (analytics) we use well know service providers such as Flurry. Flurry is owned by Yahoo! and has an information and opt-out page for end users here.

For our websites we use a range of high quality advertising providers such as Google Adsense, and SpotXchange. For our mobile apps we use mobile advertising service providers such as Chartboost, Vungle, NativeX and AdColony.

In general we carefully select our ad partners to choose leading providers, and avoid lesser known companies with poor or unknown reputations for privacy or malware.

We are committed to protecting and respecting the rights of all our users in these important areas.


Using your personal data

Personal data submitted on our websites or through our mobile apps will be used for the purposes specified in this privacy policy or in relevant parts of the website or mobile app.

We may use your personal information to:

(a) administer the website or application;

(b) improve your browsing experience by personalising the website or application;

(c) enable your use of the services available on the website or application;

(d) send to you goods purchased via the website or application, and supply to you services purchased via the website or application;

(e) send statements and invoices to you, and collect payments from you;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send you our newsletter and other marketing communications (relating to our business or the businesses of carefully-selected third parties) which we think may be of interest to you. You can inform us at any time if you no longer wish to receive these communications from us using the unsubscribe link included in every email;

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(j) deal with enquiries and complaints made by or about you relating to the website or application;

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.


Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and

(d) to the purchaser (or prospective purchaser) of any business or asset which we are or are contemplating selling.

Except as provided in this privacy policy, we will not provide your information to third parties.


International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

If you are in the European Union, information which you provide may be transferred to countries (including the United States which does not have data protection laws equivalent to those in force in the European Union) as some of our servers are located in the United States. You expressly agree to such transfers.


Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure servers. All electronic transactions you make to or receive from us will be encrypted [using SSL technology].


Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are in agreement with any changes.


Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee (currently fixed at £10.00).

You may instruct us not to process your personal data for marketing purposes by email at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)


Third party websites and applications

Our websites and applications may contain links to other websites or applications. We are not responsible for the privacy policies or practices of third party websites or applications.


Updating information
Please let us know if the personal information which we hold about you needs to be corrected or updated.


If you have any questions about this privacy policy or our treatment of your personal data, please write to us by using the contact details on our website or mobile application.